1. To offer our users and customers state-of-the-art products and services at great value when and where they need them.
2. To be innovative, competitive and dedicated to satisfying our users and customers.
3. To build a positive, long-lasting relationship with our users, customers and the community.
4. To commit our business to continuous improvement and will to change.
5. To recognize the vital role our business plays in society by empowering local communities initiate innovative ways to improve the quality of life.